Sri sri

Date of Birth: April 30, 1910
Occupation:
Lyricist
Sri sri
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Srirangam Srinivasarao (30 April 1910 – 15 June 1983) (Telugu: శ్రీరంగం శ్రీనివాస రావు), popularly known as Sri Sri (Telugu: శ్రీశ్రీ), was a popular modern Telugu poet and lyricist. Sri Sri was given the title Mahakavi ("Great Poet").

Srirangam Srinivasa Rao, popularly known as Sri Sri, was born on 2nd January 1910 in Visakhapatnam. Sri Sri completed his education in the same school in which his father Sri Venkata Ramaiah was working as a mathematics teacher. He married Ms. Venkata Ramanamma at an age of 15 and adapted a girl child. Later on he married Ms. Sarojini and was blessed with a son and two daughters.

He went to Madras for his higher studies in 1928 and completed them by 1931. In 1938, he joined as a sub editor of 'Andhra Prabha' daily newspaper. He later on worked for All India Radio and armed forces. He is a major radical poet (e.g. prabhava) and novelist (e.g. Veerasimha Vijayasimhulu). He introduced free verse into his socially concerned poetry through Maha Prasthanam. He wrote visionary poems in a style and metre not used before in Telugu classical poetry. He moved poetry forward from traditional mythological themes to reflect more contemporary issues.

He entered into Telugu cinema with Ahuti(1950), a Telugu dubbed version of Junnarkar's Neera aur nanda(1946). Some of the songs Hamsavale O Padava, Oogisaladenayya, Premaye janana marana leela, scored by Saluri Rajeswara Rao, were major hits.